T&E Box Cover

Enclosed a box I created to correspond with the board I made as a set. I am a big believer of boxes that have a coffee table appeal. Badge appeal is very important. If there is indeed a general negative impression of adults who play games, then the games need to present themselves in new way. The covers need to match the revolutionary developments in game play – signal newness. These aren’t the trite games one grew up with but a whole new breed of products. Covers need to have a badge appeal that invites non gamers into our “club”. They need an appeal that we can stand behind and be proud of.

– Mike